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Talk data to me

According to Harvard Business Review, data analytics is the sexiest job of the 21st century.

And it's what we do best.

We work with global and national tech companies, broadcasters and agencies to help them develop new ways to integrate audience data into their workflows and platforms. 

Now — let's talk data.

We've been talking data to...

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Our data expertise in action

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The Trade Desk Partnership >

Our latest partnership with The Trade Desk

In collaboration with Numeris and Environics Analytics we are bringing linear TV audience segments into The Trade Desk platform. 

For the first time, advertisers and agencies will be able to access linear TV data programmatically. Through this integration, marketers will gain improved reach to streaming audiences and frequency management between linear and streaming viewers.

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"With Numeris’ linear data, our clients get a holistic view of audience behaviour that enables precise targeting and optimization for their TV campaigns. This integration is helping to revolutionize omni-channel activation, offering Canadian marketers unparalleled insights and opportunities."

Christos Nikitoupoulos
Senior Director, Revenue Management | The Trade Desk

Revolutionizing Cross-Platform Video Planning

The Video Planner leverages Numeris' Cross-Platform Video audience data to offer a reach and frequency calculator to compare the duplicated and exclusive reach of linear and streaming data.

Streaming platforms can highlight the unique incremental reach their platform offers while agencies and advertisers can find the optimal campaign mix across all broadcast and streaming platforms. 

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“As an early partner on the Video Planner, we've been able to demonstrate the unique audiences that our streaming platforms deliver and how, when combined with linear, they extend the reach of an advertiser's campaign. This is exactly what our clients are asking for, and we’re excited to be a part of it."

Spencer Charters
VP of Advertising Products, Insights and Partnerships | Corus Entertainment

Talk Data landing page

The Video Planner >

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Ready to learn more?

We can ensure that critical layer of audience data is included in your next big data project, whether you are looking to build or enhance your programmatic platforms.

We can also help you streamline your processes, improve data accessibility, and power your data lake with audience data. From empowering your sales teams to understanding attribution across your channels, our services and expertise can help.

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"Our partnership with NLogic allows us to bridge linear data with our programmatic capabilities to create a powerful and robust advanced TV solution for all advertisers."

Chief Executive Officer
MiQ

WEBINAR

Wednesday November 13th, 2024

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Let’s Talk Data — Revolutionizing Cross-Platform Video Campaigns with NLogic

In this webinar, hosted by IAB Canada, we will demonstrate how the latest innovative tools on the market can give you a more holistic view across linear and streaming video data.